Jimma is a women’s intimate apparel brand with a modern and aspirational focus, created for women who seek to feel authentic, confident, and elegant every day.

Originally launched as an online store for the U.S. market, Jimma blends contemporary design and comfort with a vision of expansion into Latin America, offering pieces that enhance each woman’s natural beauty.

Brand personality:
Elegant · Sophisticated · Confident · Modern · Subtle sensuality

Tone of voice:
Inspirational, warm, empowering, direct yet delicate.